NIKE X UNDEFEATED AIR TERRA HUMARA

​

February 2024

Graphic Design / Product Design / Package Design

 

Undefeated and Nike teamed up in reworking four new iterations of the Air Terra Humara. Both colorways boast a reflective cage that houses a nubuck suede and ballistic cordura upper, sitting atop a speckled rubber midsole, outsole and air bag cage. Subtle details compliment the shoe's unique design - the debossed 'Play Dirty' lettering split across the medial and lateral sides of the shoe, along with reflective silver elements, the UNDFTD flag label attached to the matte leather Swoosh and a custom graphic sock liner. Both pairs include an extra set of speckled laces and a custom 5-strike logo reimagined from the original Nike trail branding, a unique logo that appears as a woven label on the tongue and heel and is also showcased on the custom shoe box.

​

In this project I was heavily involved on color, material, and custom branding decisions on all colorways. I was also responsible for the box design, sockliner design, and the custom 5-strike logo based on the original Nike trail branding. Before sample production began for the project, I was also responsible for creating photoshop mockups of what the shoes would look like. Below there are some example images of that work. This project work was through Champ Creative Agency. Each image has a description of my involvement with it.